Who We Are

Maggie Beer Holdings represents three premium brands, that all follow the principles of making Australian premium gifting, food and beverage products using Australian ingredients and materials that support local communities, dairy farmers, fruit and vegetable growers.

Maggie Beer Products, Paris Creek Farms and Hampers & Gifts Australia are all committed to making innovative products that meet consumer demand for high quality, convenient and indulgent food, beverage and gifting products.

All three brands resonate strongly with Australian consumers who are increasingly looking for locally produced products, which matches the very essence and ethos of our three brands.

Our Investments

MBP’s premium food business is based in the Barossa in South Australia. It produces a range of premium food products under the “Maggie Beer” brand, both through its own manufacturing capabilities and third-party contract manufacturers.

In December 2017, the acquisition of the South Australian-based biodynamic organic dairy business, B.-d. Farm Paris Creek (rebranded as Paris Creek Farms), further strengthened the company’s position in the sector.

In August 2018, Maggie Beer Holdings continued to expand its portfolio of brands having acquired Melbourne based premium dairy business Saint David Dairy, known for its single source milk and also its yoghurt, cream and award-winning butter. After successfully growing the business amongst local cafes, restaurants and consumers, St David Dairy was divested from the group in 2022, acquired by another local dairy business to further its strategic initiatives.

In a further development of the Maggie Beer Holdings group, the successful acquisition of The Hamper Emporium & Gifts Australia was announced in March 2021, helping to strengthen our direct to consumer offering and transforming the MBH group into a large e-commerce and grocery retail business. This acquisition gives the group a clear path to growth, with the strength of the Maggie Beer Products and Hampers & Gifts Australia brands.

History

2004

The company listed in August 2004 as Jumbuck Entertainment Limited with the strategy of developing and commercialising intellectual property rights, primarily relating to wireless entertainment and communication applications. These assets were subsequently divested.

2014

In 2014 the company changed its name to Primary Opinion Limited, established its operations in the United Kingdom, invested capital in the technology development of the underlying Primary Opinion platform and established a global marketing presence amongst the legal profession.

2015

In 2015, the company consolidated its UK operations back to Australia and informed shareholders that the Board was exploring business opportunities to strengthen the business and would focus on acquisitions that could accelerate growth and deliver value to shareholders.

2016

The Board considered that the company should expand its operations to include investment in sectors beyond the technology sector to the food and beverage industry with a particular focus on premium products.

The first investment was July 2016, the acquisition of a 48% stake in Maggie Beer Products Pty Ltd (MBP).

2017

In November 2017, the company strengthened its position in this sector following the acquisition of B.-d. Farm Paris Creek, a South Australian based bio-dynamic dairy business.

Longtable Group changed its business name from Primary Opinion in order to better reflect the company’s strategic direction.

2018

In August 2018, Longtable acquired Melbourne’s Premium inner-city dairy business, Saint David Dairy. Over a five-year period, the provenance and quality of the Saint David product range saw the business grow strongly through both loyal distribution and a committed consumer base.

2019

In March 2019, Longtable Group acquired the remaining 52% of share in Maggie Beer Products (MBP) that it did not already own. Longtable now owns 100% of MBP, one of Australia’s most iconic food brands offering a range of premium foods, delighting Australians for more than 40 years. Maggie Beer retains a vital role in the business as brand ambassador and later became a Director of Maggie Beer Holdings.

2020

In July 2020, after consideration the Longtable Group changed the Company’s name to Maggie Beer Holdings to better reflect the principal brand of the Company.

The Company name change was overwhelming supported by shareholders at a 16 July general meeting.

2021

After a successful capital raising venture and overwhelming support from shareholders, in March 2021 Maggie Beer Holdings successfully acquired Hampers & Gifts Australia Pty Ltd, adopting its flagship brands The Hamper Emporium and Gifts Australia into Maggie Beer Holdings premium portfolio.

Two eCommerce success stories in their own rights, these two businesses further strengthen Maggie Beer Holdings direct to consumer offering.

2022

In alignment with Maggie Beer Holdings’ strategic plan to focus on its core growth assets Maggie Beer Products and Hampers & Gifts Australia, On the 31st of August 2022, MBH divested St David Dairy. The iconic Melbourne brand was sold via a share sale with all staff transferred to the new owners to ensure a seamless transition for its employees and customers. St David Dairy was acquired by a local dairy company with many years experience, ensuring that the brand is given the focus and opportunity to reach its full potential.