Each premium hamper or personalised gift from the Hamper & Gifts Australia brands is a luxurious experience, sure to delight each recipient.
Building Direct to Consumer Opportunities
In March of 2021, Maggie Beer Holdings purchased Australian premium hamper and gifting company, Hamper & Gifts Australia Pty Ltd. Founded in 2014, Hampers & Gifts Australia’s two flagship brands The Hamper Emporium and Gifts Australia provide two of Australia’s leading gifting platforms, dedicated to providing high quality, unique hampers and personalised gifts suitable for every occasion.
The Hamper Emporium & Gifts Australia
The Hamper Emporium specialises in providing premium quality, luxury gift hampers in a wide selection of prices, making them the go-to online store for those looking for a beautiful gift for a friend, loved one or colleague.
Gifts Australia deliver happiness with beautiful, thoughtful gifts for those who matter most. With an amazing selection of presents for every occasion, Gifts Australia is one of Australia’s premier destinations for high-quality gifts online.
Each offering from these businesses has been created to provide excellent value and “wow” factor, with the convenience of online shopping and home delivery.
Building Synergies Across Maggie Beer Holdings
Through the acquisition of Hampers & Gifts Australia, further efficiencies and improvements can be made across the Maggie Beer Holdings group. With a large-scale pick-and-pack facility in Sydney and a dedicated in-house digital marketing and eCommerce team, Hamper & Gifts Australia’s expertise will be used to accelerate growth in the already fast growing Maggie Beer Products direct to consumer business. HGA will also include a select range of Maggie Beer Products items in its range, growing sales for the group. Hamper & Gifts Australia is a natural fit with MBH’s key strategy of growing its direct to consumer business and diversifying its revenue stream and with the increased volume of people shopping on line, this will be a key driver of growth for the group.